Wednesday, November 17, 2010

Persuasion Points 3

Which sentence is better?

A. If you are not enthusiastic, you will be fired.

B. If you are not fired with enthusiasm, you will be fired with enthusiasm.

Notice how be uses zeugma: the word enthusiasm is repeated, but it means the same thing in both cases; the word "fired," is also repeated, but it means something different in each case.

Term to Know: Zeugma

No comments: